What to Look for When Buying a Rolex

Since their founding in 1905, Rolex has become synonymous with luxury and sophistication. Each watch is handmade in Switzerland and designed with beauty and longevity in mind. The precision, durability and quality of Rolex watches has helped them build a reputation for excellence around the world. Their high value also makes Rolex watches a desirable component of many fine jewelry collections. We, at Royal Design Fine Jewelry, are proud to provide the world’s best luxury watches for our clients in Atlanta, Georgia and around the country. Our experts enjoy helping our customers find the perfect timepiece, whether they are buying for themselves or a loved one. Are you unsure what to look for when purchasing a Rolex watch? Here are some tips to ensure you receive the highest return for your investment. 


The first factor to consider when buying a Rolex watch, is its authenticity. It is highly recommended that you buy your Rolex from a trusted jeweler or retail location rather than acquiring one through an individual. A professional will have the training and knowledge needed to produce appropriate documentation and evidence for authentication before you finalize your purchase.

Serial Number and Reference Number

Every Rolex has a serial number and reference number engraved on the case. The serial number helps to authenticate the item, while the reference number offers additional information about the watch including the model type, bezel shape, special finishes and materials used. If the numbers are missing, it’s likely that the item is a reproduction. 


Deciding on a model also requires careful consideration. Many choose a specific Rolex model because they appreciate the aesthetic or because the design reflects their personal style. Others become avid collectors of vintage Rolex watches, and search for rare items that were created with limited production. Do you enjoy sailing or yachting? Than a Rolex Yacht-Master II or Sea-Dweller are probably perfect choices. People who travel frequently for work or pleasure often wear the GMT-Master. Consider your personal needs and take time to think about what you really want from your luxury watch.


In order to avoid corrupting the timepiece with dust and moisture, Rolex repairs are conducted by properly trained experts. All Rolex watches require a specialized tool to open the case. Unfortunately, some people attempt to make the repairs themselves, and accidentally scratch or mar the surface of the watch. The watch may have also acquired multiple scratches or signs of damage due to years of daily wear. If you are purchasing a used Rolex, make sure the item is in good condition. Keep in mind that vintage styles may have a few imperfections yet will continue to hold a high value thanks to market demand. 

Are You Searching for a Luxury Rolex Watch in Atlanta, GA? Visit Our Location Today

Have you dreamed about owning your own Rolex for years but never fully committed to making a purchase? Let the experts at Royal Design Fine Jewelry help you find the perfect luxury watch. Whether you are looking for a memorable gift or want a beautiful new addition to your growing collection, our jewelers are ready to help you choose the perfect treasure. Visit our Atlanta, Georgia location today. 

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