Why It`s Important to Purchase Fine Jewelry from Reputable Experts


Whether you’re investing in a new engagement ring for your fiancé, a necklace for your mom’s birthday or want a sparkling accessory to wear to your anniversary party, it’s important that the treasure you choose is of the highest quality.  From the tombs of ancient Egypt to the golden crowns of modern royal families, the value of fine jewelry has withstood the test of time. Unfortunately, that value is only guaranteed if the precious metals and gemstones meet the high standards necessary to be sought after in the marketplace. Unlike a home, car or other large investment, the detailed qualities and characteristics that determine the worth of fine jewelry cannot be seen to the untrained eye. Naturally, this often means that consumers are dependent on the respectability of the man or woman behind the jewelry store counter. At Royal Design Fine Jewelry in Atlanta, Georgia, we take pride in our well established reputation. Our jewelers are highly trained and are some of the best in the industry. We understand the unfortunate circumstances that occur when individuals purchase overpriced, low quality jewelry, and we want to make sure that you make the best investment possible. Here are a few reasons why it’s vital to purchase your fine jewelry from experts you can trust. 

The Quality and Purity of Precious Metals Will Be Verified 

Since ancient times, con artists have tried to mix less valuable metals with gold and silver to trick unsuspecting customers into paying more than they should. While some alloys such as white gold and rose gold require a mixture of metals to achieve the correct balance of color, it’s important that the accurate amounts of particular metals are used for the piece of jewelry to retain its value. When you purchase a ring, luxury watch, stud earrings or other item made from platinum, silver or gold, buying from a reputable jeweler will ensure that you aren’t being taken advantage of. 

Diamonds and Gemstones Are Certified 

There are a lot of factors to consider when determining the value of a gemstone or diamond. It’s rarity and popularity are only two of many components. For instance, a diamond will be judged by its color, cut, clarity and carat weight. The occurrence of minor inclusions, a slightly yellow hue or a less brilliant shape can reduce the value of the diamond significantly, even if the difference can’t be easily seen by the naked eye. Reliable jewelers will have specialized certifications from world renowned gemological institutes such as GIA or IGI. This certificate is proof of the authenticity of your diamond or gemstone and can be given to jewelers or buyers who may be interested in obtaining the stone in the future. 

Access to Professional Services from Highly Trained Experts

Another exciting benefit of purchasing your fine jewelry from a qualified specialist, is that you will have immediate access to additional services. Examples include engraving, resizing, stone remounting, cleaning and polishing, custom jewelry designs, restorations, appraisals and more. 

Are You Searching for a Quality Jeweler in Atlanta, GA? Visit Royal Design Fine Jewelry 

Is it time to purchase your next diamond ring, luxury watch, tennis bracelet or other unique treasure? Then visit Royal Design Fine Jewelry in Atlanta, Georgia and get the help you need from our highly respected and experienced jewelers. 

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